Once spam hits your email inbox, you become a target. When it comes to technology, humans tend to be the weakest link in most IT security situations. Attackers will constantly try to trick them, manipulating users to click on things that they shouldn't through a variety of methods. Oftentimes, these "tricks" are via email, as email platforms can target a very large number of people and is a very "budget-friendly" attack. If users happen to click the wrong thing within the spam email, bullseye, internal data then becomes exposed.